The Kleenex pay-off "Let your soft side out" provoked consumers to release their repressed soft side and share their own stories with others. This will let consumers have greater affinity to the Kleenex brand and it becomes a top of mind product for the Taiwanese in need of softness.
Credit
Creative Director : Rojana Chuasakul
Art Director : Parbpraew Ratarasarn
Copywriter : Melo Xu
Agency : JWT Shanghai
